Big Pony Big Logo-Round Two

Alas. It's logo discourse time again y'all. The reaction to my first posit on the issue was entertaining to say the least and I appreciated all of your opinions. My conscience and voice of balance and good reason over at To The Manner Born made a most insightful comment….

Toad said...

“I wish I understood the why of wearing advertising and not being paid for it.”

All of the comments were noteworthy and these are a few that really made me chuckle….

“Mr. Toad is correct: it's all about compensation, but it ain't the economic sort.”

“Lacoste has certainly crapped in the punchbowl this time. My God, that thing is going right for monsieur's nipple! Hideous: as bad as the "retro" Fred Perry wreaths on their new shirts.”

“RL said in an issue of Fortune a couple of years back that they designed the Big Pony explicitly so that the logo could be seen better on TV when the US Open/ Wimbledon linesmen, ballboys, etc. were shown. LEDs are next.”

“I see you found the South Philly polo shirts. All you need is the big chrome wheels on the Saab, and you would fit right in with the locals.”

I found especially interesting a few of the comments about Rene' Lacoste and his big reptile logo. I'm kinda with you and your defense of his illustrative moniker and the chosen scale. I believe however, that something got lost in translation.

Here's one of the famous blazers from our man Rene'. This is good. Today's Lacoste tennis shirt logo-not good. I dated a Rene' several years ago...a female Rene'. Pondering all of this Rene' stuff had me reminiscing. Sweet. I'm having a hot flash right now. Premarin anyone? Anyone?

Now I stand wide open for correction but I'm thinking that our boy Rene' is sporting some Le Coq Sportif branding here. No?

I have this little daughter...LFG. She goes to a birthday party last Sunday and I’ve got a couple of hours to kill. Can’t go back home-it’s not worth the drive back over the river to Virginia. So Chevy Chase affords plenty of distractions and it’s right around the corner from the birthday soiree…Border’s Books-Steinmart-Saks-Neman’s-J. Crew and the venerable…Filene’s Basement.

I love a bargain as much as the next person but TJ Maxx, Filene’s Basement and their kin are lost on me. I think it’s a matter of luck-and never do I have it when I roll in. And rarely do I not see something that I wouldn't mind having. My experience, especially at Filene’s, is that they only have gigantic sizes. Anything small than a 40 waist garment or a 17 neck shirt and you are S.O.L. I’ve reported on Steinmart many times...Flusser especially, but I never buy much of anything when I’m in there. Maybe a pair of socks.

So I'm in Filene’s for a look-see and within moments I manifest the typical… “Man…these look pretty good-let’s see if they have them in my size”. As usual-nadda.

Case in point- Vineyard Vines bathing suits. I’m thinking these are cool. And the price point is a winner.

Upon further examination I realize that these were made by the Omar the Tentmaker division of Vineyard Vines. More like Vineyard Damn Cabana. Obviously they only send their hog sizes to Filene’s. Nothing any smaller than about a ninety waist. ..."you-yes you-Mister Two-X Chappy Hibiscus. Shark Wave? One more Cannonball from you in the deep end and we'll have a Tidal Wave". (Billy St_ _ fel-"Man out of  uniform")

But then I see these and the other phenomenon kicks in…. “They are my size-but what in the world would I do with them”? I'm ready to pounce. I mean come on-they've got those quick release snaps on the legs like my old Chippendales dance costume had. Perfecto for when a craving gets flung on you and disrobing is tactic one.

The price is right but I don’t own a boat. I’d just wear them to dinner here in the neighborhood but methinks an a_s whoopin’ would occur sooner for wearing these than for sporting slippers. And the name..." 'Nor Easter " Now you can ignore Easter if you want to but I've got a huge problem with that. If we begin to play loosely and metaphorically with the New Testament then Christianity goes out the window. 

You can't defend the Faith without a literal belief in the Resurrection. And then we've got..."Fighting Lady Yellow"? I won't begin to deconstruct the mixed metaphors there. Plus these babies don’t look like they “breathe” too well. I’ll pass.

Almost time to fetch LFG but as I round the corner I spot this Goat Rodeo. Stunning. Ralph knock-offs on a grand scale. It’s not good enough to have one oversized polo player and pony adorning your chest. Let’s go for two of the muthas. I can’t wait to see what’s next.

Decorum-Balance-Elegance-Understatement-Elan-Duende-Gravitas-Reserve...Not here in the Basement du Filene. Go big or go home. Shut up.

And at a Basement Discount price of less than half the $38.00 MSRP, coupled with an array of colors and design options-you too can sport this level of garish impertinence every day of the week. Cool me down-cool me down.

Girls please. I mean really. Did you think Filene would forget you? Come on pink and green gals...You have a duo-pony contrivance waiting just for you. Wonder what the ponies are gonna look like when a 38DD  ersatz preppy slides this second skin over her silicone orbs? They'll go from playing chukkers to navigating an undulating point to point.  

Ok gang. Thanks for allowing me to, hopefully, get this logo revulsion out of my system. Maybe we can start a No Logo Left Behind support group.

Have a great rest of the week. ADG-Galloping-Onward.