Ok, that concludes my half baked indefensible treatise on free markets and charity. One of the best examples of balance is TOMS shoes. I love this Blake Mycoskie’s business model. He’s all about free markets, he’s all about style, texture, whimsy, choice and he’s all about giving. He’s not trying to eradicate HIV or put an end to genocide or human slavery—all honorable endeavors by the way. He’s all about giving a pair of shoes to a kid who has none. The beauty in his mission is the strength of simplicity. And never, ever equate simplicity with weakness. I think his one for one strategy is stellar.
So LFG and I go to the TOMS website. We read and watch a video clip and then we talk shoes. Hardly a typical shoe conversation, LFG and I discussed the implications of not having shoes to wear. None...no shoes at all…zip…zero…nadda. She then realized that when selecting her pair of TOMS, an additional pair would be set aside for a deserving child.
If you’ve never been to the TOMS website, head over there and snoop around a little bit. Also, check out this video segment to get a peek at Blake's One for One strategy.
One for One…it’s all good.
Onward with LFG in TOMS…ADG